Data-Driven Public Relations

Your unique strategy is built out of insight and experience within 93 markets. Combine this factor with cutting-edge marketing technology all-built-in-house, rest-assured your campaign will be executed as efficiently, effectively, and dynamically as possible.

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PRESS RELEASE WRITING

Let our team of experienced writers create a professionally written press release to engage your target and spread your message. Our team uses AP style rules to properly format your press release and ensure it receives maximum coverage possible.

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MEDIA LIST R&D

Using a robust media database our team will build you a highly-effective, targeted media list.

SECURING PRESS COVERAGE

Leverage the power of Potenza’s media connections to secure highly coveted press coverage to get your story out.

SOCIAL MEDIA STRATEGIES

Tell your story and engage your target with social media content planning.    From developing an overall content strategy to mapping-out what days to post what, our social media experts can help you form that fully-transparent direct link to your audience. Years in social-sphere have taught us a thing or two about getting the most bang for your social media buck.

BRAND AMBASSODOR PROGRAM

It’s like high school all over again! Get the right people to endorse your product, brand, service, or cause. Harness the power of bloggers, social media mavens, as well as offline influences to create buzz.

TRADITIONAL DIGITAL & MEDIA

With so many vendors and platforms to choose from, building the correct media plan can be a daunting task. Luckily, Potenza has in-house digital media as well as traditional media specialists who combine powerful data with experience to create for you a cost-effective plan.

STREET TEAM DEVELOPMENT

Spread the word about your event or cause the good ole fashioned way with troops on the ground. This is the perfect weapon to use to help sell-out those tickets for your event.

PUBLICITY STUNTS

From hiring Michael Jackson impersonators to clowns on a parade float to even projecting the Bat signal on your cities wall, we’re not afraid to get a little and a little crazy to help you build a custom-tailored, buzz-worthy campaign.

CHARITY COLLABORATION

From cancer to animal rights organizations, over the years we’ve worked with many great renowned, charities that can really use your support and help. Let us help you pair your business with the best match.

LIVE REMOTES

Get people excited about your event with live remotes. A staple in the media industry for decades, this is a great, complimentary option for smaller media markets.

GRAND OPENING PACKAGES

Grand openings are a make-or-break deal for new businesses and brands. Having a great grand-opening gives your audience that right first-impression. From media planning, to press release writing, to social media strategies our grand opening packages will give you a great set of data-driven public relation services for a great value.

Leverage the Power of Our
Media Network

Markets

of Media Contacts

Social Media Brand Ambassadors

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