Cirque Du Soliel: Michael Jackson Immortal World Tour

When Cirque Du Soleil approached us about getting the word out, we went with our own live stunt — we brought a taste of the King of Pop throughout all of Lafayette and filmed people’s reactions as part of a promo video that went viral online. People of all ages were enthralled by the MJ impersonator, which confirmed that Michael Jackson’s legacy is in fact immortal.

DETAILS

Additional to our online promo, we generated extensive media coverage and with a campaign that targeted news and radio stations, local publications and newspapers and blogs.

THE RESULTS

The show sold out and was an overall success, leaving spectators inspired, reminiscent and excited to have witnessed one of the best tributes to Michael Jackson ever.

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