Leverage a Media Powerhouse

As demos shift and screens fragment, the misconception that traditional advertising channels such as TV, radio is no longer vital is just plain ludicrous. Yes, much traditional ad  budgets have shifted to digital dollars. However, old-standing mediums such as radio, and print are effective as ever for improving brand awareness, building loyalty, and raising overall engagement. In fact, as technology has improved so has the quality and delivery of these ad

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MEDIA STRATEGY & RESEARCH

Potenza regularly audits TRPS to ensure that the rating points promised from all media outlets within your strategic attack get delivered.

MEDIA AUDITS

Post-campaign audits are included with Potenza Media buying services. Each month,  we will audit the TRPS to ensure that the rating points promised from a media outlet get delivered.

TV & RADIO AD PLACEMENT

Video killed the radio star but that really doesn’t matter because when used it’s still a highly effective medium to spread the word about your brand.

OUTDOOR AD PLACEMENT

One of the most effective mediums available in your marketing arsenal. Outdoor advertising offers one of the highest returns on investments.

PRINT & MAGAZINE AD PLACEMENT

Reaching key-decision makers, attaining added credibility and prestige are many of the advantages going “low-tech” with print advertisement placement. Our media buying experts can help you place the right creative in the right magazines for your brand.

STREAMING MEDIA AD PLACEMENT

 Let us power your campaigns by expert placement on  modern media platforms such as HULU, Pandora, and Spotify.

MEDIA VENDOR SOLICITATION MANAGER

If you’re a high-roller  in the ad buying world, you’re likely approached by a new vendor selling the latest promotional widget every 5.6543 seconds. Let Potenza’s team take care of the time-wasting task of filtering and managing those solicitors.

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TURN UP THE VOLUME WITH TV & RADIO AD PLACEMENT

Sometimes the best things come with age. This is especially true with mature media channels such as TV and radio. People watch over 4 hours of TV a day. Over 236 million people listen to the radio each week. When planned and measured properly TV and radio can give your brand the reach, frequency it needs. Those marketing jargon words in English=TV and Radio placement can help you (literally) turn up the volume.

Backed by Research

Potenza purchases several forms of qualitative research data from the top research companies in the country, including Nielsen and RENTRAK. In an effort to maximize the effectiveness of each media purchased, Potenza uses this research to help guide the advertising campaign and devise a strategy for the best place to put your message based on your target audience and cost per thousand. There is no additional charge to your company for the use of Potenza’s research data.

Detailed Reporting

Each month, Potenza will re-evaluate the media buying based on the current research as well as the needs of your company, and provide you with a detailed report of all of your campaigns activities including where media is being placed, how it is being budgeted. etc.

All advertising sales persons will be forwarded through Potenza’s office so that you will not have to deal with the constant bombarding of advertising vendors. The cost of managing your media buying will be included in the gross price of the advertising purchased.

Streaming Media = A Millennial Mouse Trap

Millennials and younger generations cannot resist streaming media, and sriracha sauce. Power up your brand to appeal to this empowered generation with innovative streaming media buying planning vehicles and strategies.


Services Include
• Hulu Streaming Video Media Placement and Strategy
• Pandora Streaming Audio Media Placement and Strategy
• Spotfiy Streaming Audio Media Placement and Strategy
• Programmatic Planning

TV & Radio Media Planning and Buying Service:

  • Audience segmentation
  • Audience media usage analysis
  • Programmatic buying
  • Broadcast television
  • Satellite television
  • Cable television
  • National, regional, local and l TV
  • Direct-response television
  • AM & FM Radio

Outdoor Ad Placement

Help consumers associate themselves with your brand. Let them see that your brand can be an extension and expression of who they are and what they stand for with a lifestyle video. This type of video will allow you show your brands true colors by embodying the values, interests, attitudes, and past-times of a culture. This type of video is great for any brand with an artistic flair ready for commerce.

Audits

Post-campaign audits are included with Potenza Media buying services. Each month,  we will audit the TRPS to ensure that the rating points promised from a media outlet get delivered.

Print & Magazine Ad Placement

Help consumers associate themselves with your brand. Let them see that your brand can be an extension and expression of who they are and what they stand for with a lifestyle video. This type of video will allow you show your brands true colors by embodying the values, interests, attitudes, and past-times of a culture. This type of video is great for any brand with an artistic flair ready for commerce.